How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide)

Do you want to run ad campaigns on the social network for a high conversion rate? Or Are you looking for the best system that will help you get better results? You may have used Facebook ad tests or Twitter ads, but have you ever advertised on LinkedIn?

When it comes to advertising on LinkedIn, most of the people have never even tried it. The big reason is that advertising on Facebook and Twitter was much more comfortable than advertising on LinkedIn.

But, here comes the change.

 

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide): eAskme

Other people are reading: Best Linkedin Alternatives

Now, LinkedIn has a recreated ad serving system and made it an easy to use social media network.
LinkedIn is the best choice to target the B2B audience.

The presence of B2B networks on LinkedIn has made it the most popular professional social network.

LinkedIn has recently refined targeting options. Now it is helping marketers to target the specific set of professionals effectively.

• Want to reach marketing firms? You can target those using LinkedIn Ads.
• Want to focus on the education industry? You can reach them using LinkedIn Ads.
• Want to find interns? You can connect with LinkedIn ads.

This year B2B option is attracting businesses and marketers to use LinkedIn.

This doesn’t mean that businesses are not advertising on Facebook or Twitter, but they will focus more on LinkedIn this year.

Notable: There is one thing you should know about the LinkedIn ad network is that the ad cost will be higher than Facebook ads.

You must have the right amount of money to play with LinkedIn ads.

If cash is not the problem and you are ready to run LinkedIn ads, then you should learn some basic rules.

LinkedIn Advertising Options:

LinkedIn was extremely limited to advertisers. There was no room for advertisers to achieve their goals. But, things have changed in 2021. LinkedIn will keep upgrading its ad system to add more freedom and room for advertisers.

Now LinkedIn Ads allow you to create ads based on your target.

When advertising on a social network like LinkedIn, you must have clear goals.

To successfully advertise on LinkedIn you need to have one of the following goals:

• Brand Awareness
• Engagement
• Job Applicants
• Lead Generation
• Video views
• Website visits
• Website conversions

Now it is the time to uncover the most used objectives with LinkedIn advertising;

• Job Applications
• Lead generation
• Website visits and Video Views.

Organic engagement is also a way to reach out to the LinkedIn Audience

LinkedIn ads will cost you more money than Facebook ads. I suggest you first to choose your target and then plan your ad.

Be blunt when it comes to choosing ad objectives on LinkedIn.

No matter what objective you have, you will have five types of ads on LinkedIn:

LinkedIn ad types:

Sponsored Content ads:

Sponsored content ads work similar to sponsored content. In the sponsored content ad you will be promoting a post or page in the LinkedIn feed.

LinkedIn Sponsored content ads have the highest CPC. It is always wise that you only promote pages with a call to action.

Text Ads:

LinkedIn text ads work directly as other text ads. You can find them on the right side of the LinkedIn feed. One can also see these ads below “People You May Know” section. These ads can play a useful role in conversion.

You may need to do some tests to find which work best for you.

Sponsored InMail:

LinkedIn sponsored InMail ads will display like spam email in the inbox. But as these are under LinkedIn policies so you can boost the higher conversion with these ads.

As these ads fall in the inbox directly from the business page or personal profile, the chances are that people find them more exciting and like to communicate with the business.

Note: Make sure that you do not copy/paste the InMail ads.

LinkedIn Video Ads:

As the name suggests, LinkedIn video ads will allow you to promote your videos to the target audience. Video marketing will be one of the most critical parts of the marketing strategy this year.

• Publish video on Linkedin from Vimeo

You may need to run tests to find which video ad works best for you.

LinkedIn Dynamic Ads:

The focus of LinkedIn Dynamic ads is to engage prospects with personalized ads. With the help of dynamic ads, you can personalize the experience according to your audience.

You can use this type of ads to capture the attention of professionals. Ads will display their own professional's photo, data, company name, and title.

You can also customize the dynamic ads according to your objectives.

The main reason brands use LinkedIn dynamic ads is that it allows you to boost the audience and followers for your profile or business page.

LinkedIn Carousel Ads/Native Ads:

Carousel ads or native ads are there to attract professionals by telling them an interactive story.

Linkedin Carousel ads are helpful for those who want to share their brand story. You can use this type of ads to capture the attention of the target audience.


You may want to know about the specs and ad dimensions. Here is everything you should know about each LinkedIn ad type and objectives when creating ads on LinkedIn;

• Advertising Guidelines
• Advertising Specifications for Dynamic Ads
• Advertising Specifications for Sponsored Content
• Advertising Specifications for Sponsored InMail
• Advertising Specifications for Dynamic Job Ads for Talent Media
• Advertising Specifications for Text Ads
• Advertising Specifications for LinkedIn Display Ads

LinkedIn Audience Targeting

Time to talk business now.

• Who is your target audience? (Male/female, age/location)
• Are they working in the same industry?
• Are they upper management or lower management?
• Do they have experience of each job between 2-4 years?
• Do they are in connection with a similar brand or professional?

You must know the answer to these questions.

LinkedIn is giving invaluable targeting options, but you can only get the results if you understand the demographics of your audience.

You can target coffee table people on Facebook, but on LinkedIn, your target should be what they have worked, what they have studied and which option you want to focus.

Remember: You can target more than just Founders and CEO with LinkedIn. You can target grown not only people but also target the startups and your entrepreneurs.

You can also target;

• People looking for jobs
• Freshers or experienced
• Graduated or undergrads etc. using LinkedIn Ads.

Every minute 120+ members join LinkedIn.

How to Track LinkedIn Ad Conversion:

Only you need to know how much success you LinkedIn ad campaigns are getting.

LinkedIn ads offer various metrics that you can use to track the failures and success of ads.

I am sharing a few of the must-have conversion tracking techniques that you must use.

Event Specific Pixel:

If your goal is lead generation, then you should use event-specific pixel to track results.

You can attach. Thank you page with your form. Also, add tracking codes.

You must add conversion tracking to your LinkedIn campaigns.

Site-Wide Insight Tag:

Site-Wide Insight Tag is helpful to track the actions on your website.

It works similar to the Facebook pixel. You need to add this code on your site, and it will start tracking the behavior using LinkedIn ads.

Tip: You can also use LinkedIn re-targeting ads.

How to Use LinkedIn’s Content Suggestion:

Linkedin content suggestions will help business pages to discover what they should write about. You can use trending topics, title, and descriptions.

Content targeting helps you target the CEO and directors of your competition.

All you need is to choose the seniority, industry, and location. LinkedIn will display trending topics according to your filters.

This will help you use the trending headlines with creative ideas.

Final Words:

LinkedIn is one of the great options to target the B2B audience.

B2B marketers are using various techniques when using LinkedIn Ads. It is exciting to see how LinkedIn is helping marketers achieve their goals and what new features LinkedIn will add.

LinkedIn is ready to give more freedom to marketers to increase conversion and success.

You have questions? Share via comments.

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Handpicked Social Guides to Boost Conversion;

• Twitter stats to boost conversion


• Boost customer outreach


• Use Content Scoring


• Understand the difference between paid and organic marketing

• Best CPM based ad networks

• Ad networks for new bloggers

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Social Media Branding: How to Build Brand Image on Social Media?

What is Social Media Branding? Why and how is it essential for your business? Why do marketers use social media branding as a marketing tool? How do you start with social media branding for your business or blog?

Social media presence is a must for every online business. You can reach the maximum target audience with a firm hold on your social media image.

Social media is a must.

Generally, your social media profile or page is the most common way for a social media user to reach you. It allows you to create brand image, build trust, analyze sentiment, and control user perception.

But it takes time.

Social Media Branding, How to Build Brand Image on Social Media: eAskme

 

You must carefully analyze and market your brand image on social media platforms. It takes time, consistency, and commitment to reach the goal.

Today, I am explaining:

• What social media branding is?
• Why is it important?
• How do you start social media branding for your business?

What is Social Media Branding?

So, what is social media branding?

As the name suggests, it is related to creating brand identity and spreading it correctly on social media platforms.

You may have already used a brand strategy for your business and need a branding strategy on social media.

Make social media branding a necessary part of your business branding strategy.

Your Social Media Branding Strategy Should Include:

Brand Identity:

Work on improving how your brand is being presented on social media websites. Optimize your social media profile, use a logo, fonts, color palettes, and other creative visuals.

Brand Voice:

Speak to your target audience to deliver your brand message with value. Your brand should follow a similar tone and voice regardless of social network.

Social Media Content Strategy:

Develop a social media content strategy to engage with your audience. Use appealing social media content types, topics, and formats.

Social Media User Engagement:

Interact with your audience to build connections. It will help you build trust for your brand on social media websites.

Be consistent because this is where most of the brand strategies fail.

Your social media voice, tone, and identity are essential while telling the stories.

Why Social Media Branding Matters?

A marketing strategy can only be completed with a social media marketing strategy. Branding is one of the essential parts of your marketing strategy on social networks.

Remember: Social media users need more time to focus. It is necessary to give them something to remember.

With a solid social media presence, you can control the sentiment and perceptions related to your brand. It will help you build trust, attract new customers, and increase sales.

But, you must add loyalty to your branding strategy to achieve these things.

Your competitors are already on social media. The real task is how you can stand out without messing with your brand image and audience.

Your social media branding content strategy should display the following:

• What is your brand?
• What is your message?
• What are your brand values?
• Why should people trust your business?

If you can deliver the answer, your social media branding is on the right path.

Consistent work is the key to spreading brand awareness and creating brand recognition on social media.

It will help your target audience understand why they should choose your brand over others.

With this, your social media branding strategies will become effective.

How to Create Brand Image on Social Media Platforms?

Work in multiple directions that lead to the same destination.

A multi-layer marketing approach will help you to build the brand on social media.

Here is how you can build your brand on social media.

1. Understand your audience:

It is the first and essential step to make any marketing strategy successful.

You need to know your audience to save resources on meaningful things.

When you understand what your audience wants, it will be easy for you to create and deliver that.

Take the help of social media demographics such as likes, comments, issues, desires, sentiments, trends, etc.

2. Work on Brand Identity:

Take a clear picture of your brand identity strategy. What you want to achieve and how you want to present your brand on social media should be clear.

Understand social media users' preferences and behavior to understand better what to publish.

3. Brand Tone and Voice:

Decide what tone and voice you want to use on social media. Do you want to become friendly and casual? Or do you want to be formal and professional?

You need to decide what type of content you want to publish. Do you like to share tutorials? Do you want to use Meme marketing? Do you want to use infographics?

You can also analyze what type of questions your audience asks and what content they like the most.
It will help you decide the tone and voice of your brand on social media.

4. Social Media Platform:

There are hundreds of social media platforms. You can only be active on some social media networks.

Decide which social media platform should be your preference. Ensure that most of your target audience is active on that social media network.

5. Social Media Content:

Now, create a content strategy for your social media branding.

Ensure your posts display your brand identity, story, and vision.

You can try different social media content types to choose the best one.

6. Analyze and Improve:

Social media monitoring is essential here. You must analyze the content performance and user engagement.

Read their comments, and check the number of likes and social shares.

You will find out which type of content is best for your audience.

Now, optimize social media branding for your business.

How to Optimize Social Media Branding?

Now, you understand social media branding and its importance.

Next is to know how you can improve your social media branding strategies.

1. Focus on trends:

Social media users are interested in the latest trends. You must also follow the latest content formats, features, and directions.

Find out what your social media audience wants to see more from you.

Create trustworthy content with engaging storytelling.

2. Respect them:

When improving your brand, do not ignore the importance of being human. Do not post content like a machine. Do not be noisy.

Share what they like to build trust and connection.

Engage with trends, leave comments, write about what is popular, give your honest opinion, and it will be fun for you.

3. Create Your Style:

Create a style that matches your brand identity and voice on social media.

Understand what you should and should not do on a social media network.

Make sure that the team is also following a similar branding strategy.

4. Engage with Your Audience:

Engagement is vital on a social media network.

You should use polls, ask questions, ask feedback, reply to comments, etc., to give your audience ways to engage with your brand.

User engagement is the best way to grow on a social media platform.

5. Storytelling:

No one wants to be bored on social sites.

Learn the art of storytelling to create compelling content for your audience.

Your stories should be unique that only your brand can tell.

6. Optimization:

Optimize your social media profile or page. Fill it with important information such as title, images, description, work timing, contact information, etc.

Not only that, but also optimize the content you are publishing on a social media website.

For example, you can share images on Pinterest and Instagram. But videos work better on TikTok.

Here is how you can do it:

• How to Optimize FB Page?
• LinkedIn Company Page

7. User Generated Content:

UGC is one of the most potent content brands are using to influence the audience. It also influences the brand image on social sites.

Publish customer reviews, audience comments, and user stories.

If someone is talking about your company and if it is good. Then, publish it on your social profile.

8. Monitoring:

On social media, monitoring your content performance is the best way to find a way to improve.

A/B testing is still working on social media websites.

Conclusion:

A consistent social media branding strategy is necessary to make your brand stand out.

Follow the above tips to improve your brand image on social media platforms.

Plan for the long term for better results.

Still have any question, do share via comments.

Share this post with your friends and family.

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YouTube Launched Affiliate Hub, Shopping Collection, Product Tagging, and Fourthwall Integration

YouTube has launched the Affiliate Hub. What is it? How to use it to make money? Here is everything that you must know about Affiliate Hub and eCommerce monetization.

YouTube's Affiliate Hub is a new feature for content creators to make money with affiliate marketing. With this new feature, you can display a shopping catalog, products, and Fourthwall. It is a new way to monetize your YouTube channel with affiliate sales.

 

With YouTube Affiliate Hub, channels have a new way to monetize with affiliate sales. The affiliate Hub feature is accessible through the YouTube app. You can check affiliate products, commissions, etc.

YouTube is targeting the eCommerce market. With affiliate sales, YouTube content creators can earn a percentage of the sale. With Affiliate Hub, YouTube has launched a Shopping Collection. It is a way to display affiliate products. You can now tag products. You can also use Fourthwall integration within YouTube Studio.

Here are the latest updates from YouTube.

YouTube Affiliate Hub:

YouTube Affiliate Hub is for affiliate marketers. It is the best tool to make money with affiliate sales on your YouTube channel. The feature is available in YouTube Studio. You can access it within your YouTube app.

Affiliate Hub will help content creators create content around online shopping products. This feature allows you to deal with multiple products simultaneously.

YouTube's Affiliate Hub displays the latest brands and affiliate products. You can grab promo codes to share with your viewers, which is a great way to boost affiliate sales on YouTube.

Other Important Features on YouTube for Content Monetization:

Shopping Collection:

The Shopping Collection feature is a great way to list a collection of products. You can group products and make them discoverable by visitors.

You can access this feature with the Studio app for smartphones only. The list will be displayed in the "Store" tab, with Video descriptions and a product list.

Product Tagging:

YouTube has extended product tagging to boost affiliate sales. Content creators can now tag products of their favorite brands in their videos.

Every Shopping content creator can access the "Product Tagging" feature,

Fourthwall Integration:

Foruthwall is an eCommerce platform. YouTube is making its integration within supported shopping portals.

With this feature, content creators can manage product listings from YouTube Studio.

Conclusion:

YouTube has launched the Affiliate Hub and other features for content creators to boost sales during the summer season.

Still have any question, do share via comments.

Share this post with your friends and family.

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Other handpicked guides for you;

• 4 New YouTube Studio Featured Launched
  
• YouTube AI Content Guidelines
  
• YouTube AI-Powered Tools Content Creators

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LinkedIn Most In-Demand Skills 2024

LinkedIn has published the list of “Most In-demand Skills in 2024.” Professionals must master these skills to get better job opportunities.

Skills play an important role in hiring. Companies look for suitable candidates based on the skills required for the job. Even though experts are working at their best, they need to learn and improve their skills with time.

LinkedIn is the biggest professional social networking site where candidates meet with opportunities. It is also becoming a place to learn beginner and advanced skills.

LinkedIn Most In-Demand Skills 2024: eAskme

 

Communication, Analytics, Customer service, Leadership, Sales, etc., are the skills required in most jobs. AI skills are also becoming part of every job. Yet, there are things that depend upon human skills.

LinkedIn users have added 680 million skills in the last 12 months.

LinkedIn has used 1 billion users data to record the top 10 most in-demand skills 2024.

Top 10 Most In-Demand Skills in 2024:

Communication, Customer Service, Leadership, Project Management, Management, Analytics, Teamwork, Sales, Problem-solving, and research.

“Adaptability” is one of the most in-demand skills at the moment. This also means that employees must be ready to adapt and evolve with the times.

AI skills are becoming a requirement for jobs. LinkedIn AI courses and Amazon AI Skills courses already empower your resume.

65% of job skills will change by 2030. AI can take over many jobs.

You can use LinkedIn learning to learn free courses.

How SEO Experts Use Adaptability to Improve in the AI World?

Artificial intelligence is entering the business world. AI technologies are part of every business. SEO professionals must develop adaptability to learn and improve.

Search engine updates are making massive changes. With adaptability, SEO experts can enhance the user experience and search ranking.

Why Marketers Must Update Skill Set on LinkedIn?

Adding new skills will improve the views of your profile.

Your LinkedIn profile is like your resume. When you have the desired skills for the role, you have better chances of getting the job offer or at least the interview call.

Highlight in-demand and necessary skills.

Why SEO Professional must learn Soft Skills?

AI can replicate many skills except teamwork and human workforce management. Learning to manage SEO teams can help SEO experts become leaders and get leading roles in the company.

Why You Must Display Skills on LinkedIn Profile?

Companies hire based on their skills. Without listing skills in your resume, you cannot attract job offers.
Your LinkedIn resume must include skills, education, previous jobs, and experience.

HR is also looking for people who have listed the necessary skills in their resumes.

You must have at least one skill listed in your resume and master that skill to increase connection requests, views, etc.

What You Should Do?

List 50+ skills that give a detailed overview of your experience.

When applying for a job, look at the required skills. Only apply if you have the required skills.

If you are good at SEO, list Search Engine Optimization, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, eCommerce SEO, Content Marketing, Link Building, Marketing, etc.

Add more skills to increase more views.

Conclusion:

Learn new skills and add them to your LinkedIn profile, as well as market your resume. LinkedIn is a crucial platform for staying employed in the future, so be ready with the most in-demand skills.

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• What Marketers and Content Creators Should Do on LinkedIn?
  
• How to Become a LinkedIn Influencer?
  
• Top In-Demand Skills for Future
  

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How to Get More Facebook Likes for Free? Complete Guide!

Do you want more Facebook page likes without advertising? Do you want to grow your Facebook page audience without using ads?

If yes, then it is time to find out how you can invite people to like your page on Facebook for free.

Every person and business running a page wants to grow the Facebook audience.

How to Get More Facebook Likes for Free? Complete Guide!: eAskme

To attract millions of people on Facebook to like your Facebook page, you need to make them aware of the existence of your page.

Facebook audience or Facebook page likes are still a debatable thing.

We Are Social has published a report stating that pages with less than 10k followers will get only 0.29% engagement, but pages with 100k followers will have 0.05% engagement.

I know that the number is not very impressive.

Yet the number of fans and followers of Facebook can influence the users visiting your brand.

Consumers always prefer brands that have a more social presence.

So, let's find out how you can attract more followers on your Facebook page without advertising.

Invite to Follow Facebook Page:

The first thing you may have seen on your Facebook page is inviting people to like your Facebook page.

How to find the Facebook page invite button?

• Go to your Facebook page.
• Make sure you are visiting as a personal profile.
• Click on "…" to visit the invite button.
• Now you can invite your friends.

You may also see the blue invite button on some Facebook pages.

When you click on the "Invite to Follow" link or the "Invite the Friends" button, it will show you the list of friends. Choose the friends you have not invited until now and send invitations to like your Facebook page.

According to Facebook, "Facebook invite limit is up to 200 friends."

Invite only 200 friends in 24 hours. And come back again to invite another 200 friends.

The Facebook app also has a friends invite button.

Limit:

Facebook has set the limit to Facebook page invites.

Result:

The result of a Facebook page invite depends upon your connection with your friends on Facebook.

If you are personally connected with Facebook friends or have influence, more friends will accept your Facebook page invite. You should also optimize your Facebook page.

You can also send messages to your friends on Facebook asking them to like your Facebook page.
If you cannot do it, then Facebook invites ads campaign to help you.

Other Ways to Increase Facebook Page Likes for Free:

Question/Answers:

Questions and Answers are a great way to connect with people on Facebook and other social networks.

You can also join the sites like Quora and Answer the public with your Facebook page.

When answering and asking questions using your page, you will make people visit your Facebook page. If your answers or questions are helpful and engaging, users will surely like your Facebook page.

Facebook Groups:

Create a Facebook group for your page. You can also join other Facebook groups as a page.

After creating the Facebook group, start inviting friends to your group.

Also, create engaging posts in your Facebook group.

Your Facebook group's engagement level will help you get more Facebook page likes.

Videos:

Use videos on Facebook to boost engagement.

People will see Follow link next to the page title in Facebook Watch. The more people engage with your videos, the more likes you will have.

Share Pressing issues:

Share the content on your page that is important for others.

It is an easy way to attract others and boost social shares for your Facebook posts.

Industry News:

Be the first to Publish the latest news related to your industry.

People love breaking news, and pages get more likes that share the latest news.

Should You Buy Facebook Likes?

This is one of the most asked questions about building a following for the Facebook page.

It's not always good to buy social likes.

Because when you buy followers or likes, you are not building fanbases interested in your content.

That means such likes will have almost zero engagement.

Conclusion:

These are the best free ways to get more Facebook page likes.

Always follow the legit methods when building followers for Facebook pages.

Genuine followers will engage with your content and give you more social shares and traffic.

Still have any question, do share via comments.

Share this post with your friends and family.

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• How Meta has Changed Facebook Ads Targeting in 2023
  
• What Marketers Should Not do on Facebook?
  
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Top 10 Social Media Sites for Marketers

There was a time when the yellow ads and paper banner in the streets were enough for businesses to market themselves. But today, the number of smartphone users is increasing. Imagine your businesses putting up the banners in the street, but everyone is busy checking their phones, and they don’t see your ad.

Well, this surely happens and that is why you want to be on the mobile screens. This is where the social media platforms come into the play.

Top 10 Social Media Sites for Marketers: eAskme

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Through the social media platforms, marketers tend to increase the business visibility, which eventually leads to the increased sales funnel.

For My opinion you should spend time on Instagram, Best performer in 2020, you can Buy Instagram Followers from some vandor.

This helps marketers capture the attention of the new target audience and retain the previous audience.

But the confusion sparks when there are multiple social media platforms and a business or a marketer, you don’t know which one to use.

To help such marketers out, we have added the top ten social media platforms which will help you penetrate the market of your interest.

Let's, have a look!

Facebook:

It is needless to say that everyone has used Facebook once in their life, and they have managed to love it with all its glory.

The platform tends to have a daily active user base of 1.45 billion, which is huge for the businesses that want to define and capture the user's attention.

The most effective way to use Facebook is to engage the potential and retaining customers, get their reviews about the business, and upgrade the customer service.

Whenever someone talks about social media platforms, Facebook is the first one they think about, and it’s all for the right reasons.

The main reason for its popularity among the businesses is the reason that they offered the paid advertisement before anyone else.

If you are a business, it is mandatory to have a Facebook page that should be updated on a regular basis.

By updating, we mean the uploading the product pictures on a regular basis.

Moreover, if some potential customer texts in the inbox, it is essential to get back to them, respond to their queries, and take their orders if they want to.

In other words, if you want to choose the one social media platform for your business advertisement, Facebook should be the way to go.

Facebook Tips for you:

• Facebook Tricks for Better Facebook Experience
• Facebook Tests That Can Improve Your Campaigns
• Everything about Facebook Watch

Twitter:

This sparrow is most famous for having the cream of the social media users because everyone on Twitter are intellectual and have a good mind.

They have 320 million the monthly active users, and the best way to use Twitter is to provide real-life updates while building the authority in the industrial field.

This has to be the most fast-paced social media platforms because whatever new is happening around the world, it will be broadcasted on Twitter through the ever-famous tweets.

If you are a business that is regular with the updates and publishes new tweets every day, Twitter will be an apt fit.

Twitter allows the businesses to share the links for the blog posts or the new products, which is essential to direct the potential users to the readable links.

This strategy will help you gain the attention of the audience through informational content, and the reputation built will be perfect in the industry.

Twitter Tips for you:

• Twitter Promoted Trends Spotlight Goes Global
• Ultimate Guide to Hashtags
• Useful Twitter Tips for Bloggers
• 5 Ways to Get 10x More Retweets on Twitter

LinkedIn:

This platform has a registered user base of over 562 million, and if you want to get in touch with the potential employers and partnerships while gaining the attention of the B2B people, this platform is the way to go.

This is a social media platform specially designed for the professional, and through this platform, you can get in touch with the senior managers of the leading businesses.

For instance, if you are going to make the team and are recruiting, you will find the best employees on LinkedIn.

You can also share the job descriptions, and through the provided information, you will be able to foster a positive image in front of everyone, building a positive reputation for yourself.

Linkedin Tips for you:

• How to Advertise on LinkedIn
• Best LinkedIn Alternatives
• How to Publish Video Content on LinkedIn

YouTube:

Many people think that the social media platform set doesn’t include YouTube, but when it comes to the advertising, YouTube is the perfect platform with a user base of over one billion.

Through YouTube, the users can highlight the company culture, and the businesses ought to make the user-generated content on YouTube, which fosters engagement among the user base.

When you create the video content for the YouTube channel, it literally ensures the directing of the user base to your business.

If you don’t want to create the new video, the YouTube platform allows you to embed the links to your website as well. However, when you create the videos, they need to be visually attractive.

YouTube Tips for you:

• Advantages of YouTube in Your Digital Marketing Strategy
• Killer Ways to Get More YouTube Subscribers
• Top Benefits of Using YouTube For Your Business

Pinterest:

This platform is for the creative people who have a knack for putting in efforts. This platform has a monthly user base of over 175 million, and 81% of them are women.

Through Pinterest, the users can easily share and grow their ecommerce business.

According to the stats, the 87% of the inners have made the purchase decision, which is a great percentage.

Pinterest also offers the shopping feature, which allows the users to promote their business and products.

Instagram:

This is the most used social media platform, and the credit goes to the aesthetic visuals and eye-catching pictures.

This platform is perfect for building the brand, and if you have a good photo of your products, Instagram will make sure it reaches the target audience. However, there is a limitation of the links in the posts, so be careful about that.

Moreover, through Instagram, the user engagement will be enhanced, and businesses will be at liberty to communicate with the audience.

Instagram Tips for you:

• 33 Instagram Facts You Must Know
• Fast Tricks to Increase Your Instagram Followers
• 7 Ways to Grow Instagram Audience for Business

Google+:

This is the perfect platform given the point that it can help you manage and enhance the Google My Business Listing.

This might not be the most successful social media platform, but if the business is enlisted on Google My Business, it’s a great booster.

Tip: Google plus is dead. Here are the alternatives for you.

Snapchat:

This fiasco of filters started from this social media platform, and there is no going back with this platform.

Snapchat is the perfect platform to promote the events or post the real-time updates about the business or the new product line.

The audience is usually teenagers and youngsters, so if the business is related to their interest, be sure to put up some streaks!

Tumblr:

Tumblr is a heaven for the aesthetic-al people and a great way to reach the young audience base.

This is more of a micro-blogging platform through which you can penetrate the user base of 16 to 34 years of age. This is the challenging platform, but once you get the hang of it, there is no going back!

Tumblr Tips for you:

• Best Tumblr Alternatives

StumbleUpon:

This is the least famous social media platform, and it's easy to say that they are thriving. Through this platform, the audience can be directed to the interesting sites.

In other words, if you want to direct the audience to the website, you need to opt for this platform rather than trying to enhance the user engagement.

Tip: Stumbleupon is dead. Here are the 7 Amazing Stumbleupon Alternatives.

Final Words:

Social media networks open the window of numerous opportunities for marketers. Use these 10 social media sites to boost your marketing strategies.

If you still have any question, do share via comments.

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Trends that Will Change Your Future

2024 and future is about being more human, helpful, and hardworking. After watching the series of Covid-19, people are willing to accept things that can add real value to their lives, such as new income opportunities, remote work, tiny houses or moving houses, social distancing, more internet, etc.

Things have changed a lot in the past few years.

Trends that Will Change Your Future: eAskme

Other people are at: Best Ways to Invest Your Money?

It is time for you to learn about the trends that are setting your future.

Focus on Mental Health:

COVID19, Lockdown, and Social distancing are few things that the human race has faced for the first time on a very large scale.

New problems bring stress, panic, and anxiety.

People feel irritated and mood swings when they are spending all of their time inside their house.

Some people suffer from lockdown trauma, the suicidal rate also increased, domestic violence is also high.

These are the issues that are coming on the surface because of mental stress.

It is highly important to take care of your mental health.

People and now spending more time and investing more in improving their mental health.

The world has understood that mental health is more important than anything else.

Suburbs:

Before 2024, the number of people migrating from villages to metro cities increased rapidly.

In these cities, issues like population, pollution, the burden on health infrastructure, unemployment, low wages, etc.

In 2024, people learned the art of working from home or remote work.

People realize that their better life is not in metro cities but calm and pollution free suburbs.

The demand for houses in the suburbs is increasing faster than ever.

It has also increased the demand for industrial access services.

Winery:

The demand for wine and wineries has increased a lot.

People are using wine as a stress buster.

The huge demand has increased the number of jobs in the winery industry.

Evoke winery is one of the best examples of such wineries.

Japandi Design:

Japandi stands for the mix of Japanese and Scandinavian culture.

In a Japandi design, you will see the feature of Japanese rustic design and Scandinavian functionality.

Climatarianism:

Climate change is a global issue. In 2023, people have seen how plants can save us from health issues by boosting our immunity.

Yale University study shows that 94% of Americans are willing to adopt plant-based food. It will help to reduce carbon footprint.

Cars:

The demand for cars is increasing.

People are considering cars as a third space to take shelter or move quickly when in need.

BS6 version of cars is available worldwide. People are also showing interest in electric cars and CNG kits for cars.

Work from Home:

2024 has helped the “Work from Home” culture to gain recognition and respect.

People are not only blogging from home but also doing all the office work from home.

People in eCommerce sites, news sites, social media, etc., are working from home.

Conclusion:

There may be 100 or 1000s new trends every day, but these are the trends that will set your future.

If you still have questions? Share via comments.

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Things Which You Need to Quit Crowdsourcing on Facebook

Do you want to crowdsource in the new year? But when you do this, be careful. It will help if you care about certain things when crowdsourcing on Facebook. You can make them feel bored by a few lazy people, desperate people, or worse, crowdsourcing.

 

So here I will tell you what you need to avoid crowdsourcing on Facebook.

Things Which You need to quit Crowdsourcing  on Facebook : eAskme

Things Which You Need to Quit Crowdsourcing  on Facebook:

What I am eating:

If you say, "I don't know what to eat or I am eating what i eat regular". I am sure no one cares what and why you are saying this. Some decisions you have to make yourself, don't be tedious.

What you can find easily:

Don`t ask for something that you can find yourself. Like several pizza deliveries, you can find it anywhere in a newspaper or get it from your friend. Facebook is good if you are creative.

Also See : Facebook Makes Predictions For A Mobile-First Future

My Next tattoo:

Do you have ink, and do you want something more? It`s good for you. But believe me, no one cares about which design you will regret soon. We also do not want to see a pic of a still-blinded patch of skin.

Facebook Launches Product Ads.

Travel recommendations with name:

Now, suppose you ask that other to recommend you "a bar to bar which known as moito in Mauritius," Well. In that case, you are yourself telling others where you are going, so asking for fake recommendations is useless and looks like you are the biggest boaster.

Job:

Never post on Facebook that you will kick your job soon or want to. Whether your boss is on your friend list or not, this post idea will kick you out of the job. There can be many others who are waiting to see you leave your job.

Brag!Brag and Brag

Stop bragging about yourself. Treat everyone as human, and don`t be bossy, or else you will never find anyone looking at your wall or post.

Conclusion:

There are many things that you should now use to crowdsource. After reading the above points, I believe you have a pretty good idea of what not to share on your Facebook wall.

 

If you do have any question or suggestion, feel free to ask me.

Find this post helpful, don’t forget to share it!

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How to Use Facebook Notes for The Long Term Content Publishing?

Facebook Notes are similar to Notepad on desktop but with more features. This time, you are making notes on Facebook.
 
Facebook notes are easy to create and manage. You can add collaborators and remove them. Creators can also add images, videos, and cover photos to Facebook notes. It is also easy to embed files in Facebook Notes.

Let's find out how you can do it.

Now Facebook is updating notes for the long term in content publishing : eAskme

Facebook Notes:

Facebook notes is the feature that allow user to take notes or write blogs. It was launched in 2015 but till now no-one has used it as an exclusive feature.

How to Create a Facebook Note?

• Go to Facebook Workplace.
• Click on "See more" to view "Notes."
• Click on "+" or "Create Note."
• Write the title and whatever you want to add to your note.
• Click the "Share" button to share notes on your timeline or selected groups.

How to Format Your Facebook Note?

• Go to your Note.
• Click on the "Paragraph" icon.
• Now format style using bold, italic, underline, code, hyperlink, and table.

How to Add or Remove Collaborators?

• In your notes, click on "+ Add Contributors."
• To remove the collaborator, check his name and remove it.
• Click on "Save."

How to Add a Cover Photo to Your Facebook Note?

• Go to note.
• Click on the "Image editor" icon.
• Click on "Click to add a cover photo."
• Choose a photo and click on "Upload New Photo."
• Reposition it.
• You can delete or replace the existing cover photo.

Facebook notes also allow you to add links and embed the notes.

Conclusion:

Facebook notes can be beneficial for creating shareable content. You can choose who can see your notes. I have also seen some Facebook notes ranked in SERP. It can also help marketers.

If you have any questions or suggestions, feel free to ask me via comments.

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Facebook Ad Agencies that Best Suit Your Business

We all know Facebook well. Some of us know Facebook a little too well, to be honest. It’s one huge online forum where you connect with everyone you’ve ever known and sometimes a few people you can’t remember knowing. The point is, everyone is there.

Facebook Ad Agencies that Best Suit Your Business: eAskme

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And you know who is a part of that “everyone”? Your market. Your consumers and customers.

If you haven’t started a marketing campaign on this abundant social media platform, you should start yesterday.

Let’s look into the why and the how of finding yourself a good Facebook ad agency.

Why Do I Need Facebook Ads?

You may be asking yourself, “why do I even need Facebook ads?”

In recent years, it’s become increasingly apparent that social media ad campaigns work. And work well.

This is because you’re meeting your customers on their own turf. We all spend so much time on our phones it only makes sense to show off your company to some of those billions (yes, billions) of users.

As for the “why Facebook?” aspect, Facebook has been around forever. It predates Twitter, Instagram, Snapchat, and the newest phenomenon, TikTok. The only platform that came before it was MySpace which we don’t talk about anymore.

With time and ease of use comes a huge platform that’s full of potential new customers.

Plus, advertising on Facebook is remarkably inexpensive. So any way you spin it, you come out on top.

Why Do I Need a Facebook Ad Agency?

So you get why Facebook ads are a thing but do you really need a Facebook ad agency?

Unless you are an expert in everything on the subject of social media marketing, you’ll be better off going with an ad agency.

There are many reputable Facebook ad agencies that have spent time researching and experimenting with best practices in social media marketing. Some specialize specifically in Facebook, meaning they know how to best work the platform.

You have a business to run. There’s more you have to worry about than Facebook ads.

Get a professional to put in the time and effort for that campaign for the best results.

How to Find the Right One?

With all of the Facebook ad agencies out there, how do you know which one is right for you?

Your business isn’t just any other business, you have your own unique brand that you’ve cultivated.

You need an ad agency that matches that energy.

Know Your Brand:

The first thing you’ll need to do is make sure that you have a good idea of what that brand is. You need to know what you’re selling and why you’re doing it. Get specific.

What is a vague idea of what you’d like a Facebook ad campaign to look like?

If you’re stumped, don’t worry. That’s what ad agencies are for. To help you figure out and solidify your marketing strategy.

Then know who you’re selling it to.

Know Your Audience:

Who exactly are you trying to reach on Facebook?

Is your product best suited for the younger Gen Z crowd?

Or are you more interested in targeting a more specific group?

Depending on your audience, you can find an ad agency that specializes in targeting that market specifically.

Going with an ad agency that truly understands your target market’s interests ensures that prospective customers are receiving info in a way that entices them.

Find One That Does it All:

If you’re going to hire an agency to do your Facebook marketing, why not go with one that can help you with other marketing needs as well?

Pick an ad agency that helps with all of your digital marketing needs. It helps you solidify your brand and create a cohesive online presence.

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8 Best Social Media Tips for Your Small Business

It is not easy for a startup or small business to quickly outrank the competitors and become a brand. Small business has to face a lot of in-house issues, errors and competition also. It takes a lot of time, energy and investment to manage the multiple operations at a small business.

Usually, in a small business, each employee has to fulfill multiple roles.

A small business needs to manage service, operations, payroll, sales, invoicing and fulfillment with the small number of employees.

8 Best Social Media Tips for Your Small Business: eAskme

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When it comes to marketing, small business feel dehydrated.

Most of the times, small businesses focus on SEO, paid search and email marketing to grow their conversion rate.

During this struggle, they almost forget the importance of social media presence.

Social media never ask you to spend hours or millions of dollars in the beginning. Also, using social media channels is not a hidden mystery.

Everyone knows that more significant impact that social media marketing can bring to any business.

8 Best Social Media Tips for Your Small Business:

Here are the eight smart tips for building an active social media strategy using your existing resources and positively engage visitors and impact your small business.

Customer Personas:

Identifying user or customer personas will help you in effective content marketing. It also expands the impact of overall marketing strategies.

If you are still not aware of your target audience or customers, then it is time for you to start now.

You do not need to spend months on this.

If you are not aware of how to start, then first go to your Google Analytics dashboard.

Activate the interests section in Google Analytics and find out which group is getting maximum exposure.

If you do not have enough data then you should go to Ad planning tools like;

• Google ads display planner
• Facebook ad planning tools

Here you can check the interest, behaviour and demographics of your target audience. Find out how different categories are fitting with the understanding of your customers.

If you have any specific personas, then it’s okay, or else uses Facebook as tests to find out about your target audience.

Publish each post on your social media channel targeting the specific set of customers.

Understand Your Customer Journey:

When it comes to marketing, every small business understands one or few ways to generate leads, sales and engagement.

A company can use a specific social marketing platform, some campaigns or target some categories.

The only problem is that most of the businesses are not aware of the customer journey.

Knowing your customer journey can help you make the sale on the first visit.

You may find it hard to get the complete story of the customer journey.

But, there is a way to find out what content is appealing to your audience and what your customers find valuable.

You can use reporting tools to collect the data.

This will help you understand the steps a customer follow from his mind to the final purchase.

Tracking:

The first two steps won’t be easy for you if you are not following this third step.

Without tracking, you will not be able to understand buyer personas and customer journey.

If you are reading till now, that means you are serious about your business.

Tracking and analyzing data are the two most important factors of digital marketing.

Without collecting data, you will not be able to find out what is going on in your business and how customers are responding to your campaigns, products or services.

Install Google Analytics and make sure that you are tracking all the pages.

Also track content on social media, emails and other sources.

Remember: The more you track and analyze the more information you have about your customers. This information worth more than a million dollars.

Agile Methods:

Use content strategies, ebooks, webinars, whitepapers, etc. to engage with your audience.

Sometimes you need to increase your investment for effective content creation.

Use smaller tests to figure out;

• What type of content is performing?
• What is the ideal frequency of posting?
• What is the best targeting option?

Agile marketing is one of the most effective marketing strategies these days.

Small business never has much budget or time to do everything in one go.

It is ideal to go with multiple content options and find out what works best for your business.

Repurpose Content:

Do you leverage your old or existing content?

No.

Why not?

If you are in business from some time or a long time, then you may already have some quality pieces of content.

Test them on Social media.

If you are creating a new email for your subscribers’, then link to old or existing pieces of content.

Using content on multiple places will bring better results. You also get more data from various channels to track and analyze.

Your evergreen content will help you every-time you want to write a new article, email or social media post.

Just make sure that the content is still relevant in today’s context.

Also, repurpose the content which is already performing best at social media or search engine results.

Learn from Competitors:

If you ask me how many times a small business should post on social media. I never give a number.

I always say, “it depends.”

There are so many industries, and it can never be the same for all.

The easiest way to find the answer is by tracking your competitors.

When tracking your competitors, focus on;

• How many times are they posting in a week?
• What is the best time to post?
• How many followers they have?
• What type of content do they publish?
• What type of content is performing better?

Whenever you are doing research, you need to follow the eagle eye concept and content scoring.

Eagle eye concept will compel you to invest more time on research and content scoring will ask you to track your competitors using excel sheet.

Find the patterns.

Plan for the long run:

If you committed to creating a brand on social media channels, then things will start happening with your business.

A small business can do many things all the time, but what about the time when you don’t have time.

It is always wise to plan for the times when you will be too busy or on vacation, or you do not have times to do some other essential things, such as content creation.

It is always wise to create a content calendar and assign the job to the person and tell him when you want them to publish new content.

Assigning roles will help you live your life peacefully and manage your small business with ease.

Optimization:

When professionals hear word optimization the most common things which comes in their minds are;

• Content optimization
• Website optimization
• SEO optimization
• On page optimization
• On-site optimization
• Image optimization, etc.

But there is more than just these.

You need to optimize your social media marketing also.

Test and optimize your business for everything.

• Run A/B tests for sponsored content
• Optimize content for organic reach

Conclusion:

If Social media is not included in your priority list, then you are missing a lot of opportunities. Social media can be useful for your small business.

The best thing about social media is that you need not begin with massive investment.

All you need is the smart and professional social media strategies to leverage social media using;

• Existing content
• Tracking performance
• Grow your business influence

If you have any question, feel free to ask via comments

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